Disruptive sports betting brand Sportsbet.io has agreed a deal to become the main club partner of Premier League team Watford F.C. after securing a landmark agreement with the 2019 FA Cup finalists.
The deal, the likes of which have never been seen before in the cryptocurrency sportsbook world, will see the Sportsbet.io’s logo appear on the front of Watford shirts for the next three years.
Justin Le Brocque, Head of Sportsbook Marketing at Sportsbet.io, said: ““Like Watford, Sportsbet.io knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience. We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge.
Spencer Field, Global Strategy & Partnerships Director of Watford FC, added: “This is an important year for the club as we aim to improve on a fantastic season both on and off the pitch in 2018/19.
“Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io. We are thrilled to have found a partner that matches our ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.”